1. Introduction

The Sirmour Retreat ("we," "us," "our," "the property") operates the website thesirmourretreat.com and its related booking, contact, and communication channels. We are committed to protecting the privacy of our guests and website visitors.

This Privacy Policy explains what information we collect when you visit our website or enquire about a stay or event with us, how we use it, and the choices you have. By using our website or submitting a form to us, you agree to the practices described here.

2. Information We Collect

2.1 Information You Provide Directly

• Name, phone number, and email address submitted through our enquiry, contact, or booking forms
• Details of your stay or event, such as preferred dates, number of guests, and occasion (wedding, engagement, birthday, corporate outing, etc.)
• Any additional information you choose to share with our reservations or sales team over phone, email, or WhatsApp

2.2 Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on the site, and referring website or ad
• General location (city/region level), inferred from your IP address

2.3 Booking Information

When you complete a reservation through our booking engine, your booking details (dates, room type, and payment confirmation) are processed by our booking engine provider. We do not directly store full payment card details on our servers.

3. How We Use Your Information

• To respond to enquiries — so our reservations and sales team can get back to you about availability, pricing, and event planning
• To process bookings — to confirm and manage your reservation
• To communicate with you — including confirmations, reminders, and, where you've agreed to it, offers relevant to your enquiry
• To improve our website and marketing — by understanding which pages and ads perform well, so we can serve more relevant content
• To measure advertising performance — using tools such as Meta Pixel and Google Analytics to understand how visitors reach us and which campaigns lead to genuine enquiries
• To meet legal and safety obligations — such as maintaining guest records as required under applicable law

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to recognize your browser, remember preferences, and understand how visitors use our site.

You can control or disable cookies through your browser settings at any time. Disabling cookies may affect certain features of the website, such as form auto-fill or personalized content.

5. Third-Party Services

We use a small number of trusted third-party services to operate our website and marketing:

• Booking engine provider — to process room reservations and payments
• Google Analytics (GA4) — to understand website traffic and visitor behaviour
• Meta Pixel — to measure and optimize our Facebook and Instagram advertising
• Email and hosting providers — to deliver enquiry confirmations and host our website

These providers may collect information under their own privacy policies. We encourage you to review the privacy policies of Google and Meta for details on how they handle data collected via analytics and advertising tools.

6. How We Share Information

We do not sell your personal information. We may share information only in the following circumstances:

• With our internal reservations, sales, and management team to respond to your enquiry or manage your booking
• With our booking engine and payment processing partners, solely to complete your reservation
• With analytics and advertising platforms (Google, Meta), in aggregated or pseudonymized form, to measure marketing performance
• Where required by law, regulation, or a valid request from a government or law enforcement authority

7. Data Security

We take reasonable technical and organizational measures to protect the information you share with us from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain enquiry and booking information for as long as necessary to fulfil the purposes described in this policy, respond to any related questions, and meet legal or accounting requirements. You may request that we delete your information earlier, subject to any legal record-keeping obligations.

9. Your Rights & Choices

Depending on applicable law, you may have the right to:

• Ask us what personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, where legally permissible
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the details below.

10. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal information from minors without parental or guardian involvement in the booking process.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last Updated" date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.